Iza’s visual identity was created to convey strength, authenticity, and modernity, setting the brand apart in the fashion and image consulting segment. The logo, inspired by clothing labels and featuring modern fonts, reinforces femininity and confidence. The palette uses purple (sophistication), gold (luxury), burgundy (elegance), and olive green (renewal), balanced by neutral tones. These choices strengthen brand recognition and create a sophisticated and unique image across all touchpoints with the audience.