JC Silveira’s visual identity highlights the authenticity of free-range eggs with shades of yellow, brown, and green, evoking freshness, rusticity, and environmental care. Elements such as hens and eggs, along with a welcoming typeface, reinforce the brand’s artisanal aspect. The design makes it easy to identify the products on the shelves and clearly communicates sustainable production and egg quality, strengthening JC Silveira’s position in the market.